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Consumer Tag - Promotional Guidelines

Rogers Corporation is pleased to make available tools for promotion of the use of the PORON® Urethanes logo. Graphic files as well as Consumer Tags are available for the various promotional methods such as:

An important note is that PORON Urethanes should not be renamed. PORON materials are unique, patented formulations that should be referenced properly with its designated trade name. Following you will find guidelines for the Consumer Tags followed by guidelines on properly stating and referencing the PORON Urethane trade name:

Consumer Tag Guidelines

Consumer tags for PORON® Urethanes may be made available. See guidelines as follows:

• Consumer tags are free of charge if the pricing is standard.
• There will be charge if below standard priced material.
• No more than 10 consumer tags at no charge per square foot of material.
• Customer may receive Rogers’ artwork and use the consumer tags with our approval on the final design and use of our logo.
• Consumer tag orders must be placed at the same time as a material order placement.

The Consumer tags can be made available in different color backgrounds with the following stipulations:

1. When using the Consumer Tag with the word PORON in green, it must be PMS Green 347 and in Bold print. No other color, except PMS Green 347, Solid Black, or Solid White can be used. This can be used on any color background you chose in order to complement your particular application.
   
   

   Example of PMS Green 347:	Example of Solid Black logo:	Example of Solid White logo:
   Fabric Tag Example:

The logo is available in several file types. They can be provided as Adobe Illustrator files (.ai), Adobe Illustrator eps files (.eps), or jpg files (.jpg). If you are not able to use the file format supplied and need to recreate the logo, it must be recreated using Century Gothic bold for the word PORON® and Century Gothic regular for the word Cushioning.

General Logo Guidelines

Rogers licensed trademarks are well known. To continue their integrity it is important that they must be used correctly in written and published materials.

Some simple rules:

1. A trademark must not be used as a noun and The PORON name must always be followed by a descriptor. It must always be used as a brand name for a particular type of product. The proper way a trademark can be used is as an adjective preceding and modifying a noun. Since a trademark is not a noun, it must not be used in a plural or possessive sense. Essentially a trademark needs to be used together with a descriptive or generic term.
   
   Example: PORON® Urethanes or PORON® Materials
   
   
2. Examples of Correct Uses:
   • PORON® Urethanes offer a broad range of design solutions for consumer applications.
   • PORON® materials offer a broad range of design solutions for consumer applications.
3. Examples of Incorrect Uses:
   • PORON® offers a broad range of design solutions for footwear applications.
   • PORON's® features make it the designer's answer to tough problems.
4. PORON must be followed by the appropriate registration symbol, ®, the first time it appears on a written page, advertisement, etc. Subsequent references to that product do not need to be marked. All Rogers’ trademarks are owned by trademark companies and must be described as licensed. Please see the following examples to properly footnote any document containing a trademark reference:
   
   Correct Footnote:
   • PORON® is a licensed trademark of Rogers Corporation.
   This footnote must be included whenever the PORON logos are used in print. No footnote is required for the Rogers logo.

Notes

1. All logos, graphics and photographs are the property of Rogers Corporation. Usage must be approved by Rogers Corporation.
2. Please contact Rogers Corporation for electronic versions of the above logo files. All promotion must be approved by Rogers Corporation prior to release. Please submit concepts for review to Marketing Department:
   
   Rogers Corporation
   245 Woodstock Road
   Woodstock, CT 06281
   Phone: 800-755-6766 Ext. 8857 or 860-928-8857
   Fax: 860-928-7843
   e-mail: litporon@rogerscorporation.com

If there are other promotional concepts that have not been mentioned here please feel welcome to contact the Marketing Department or the Rogers Account Manager to discuss.